Founder of Serrica Productions, Michelle Willrich is an award-winning Producer/ Director.  

Working for networks such as ABC, CBS, Bravo, Nickelodeon, MTV, G4, and E! Entertainment various projects including game show, scripted, talk show, award show and reality television.

Michelle has also directed national commercials and online content for brands and entities such as Revlon, Walmart, Walgreens People’s Choice, Cosmo, Seventeen and Elle magazines.  She is an expert in female-focused subjects, branded content and product integration.

Her background in line producing and logistics ensures that projects  come in on budget and ahead of schedule. Her years of experience brings together a conglomerate of the best crew in every aspect of the entertainment industry which ensures top quality content.